Model2Web.com is competing in an industry that undergone a surge of growth over the past decade.  They offer a unique service in which you pay their models to speak any message that you want.  You can then insert that recording into your website.  This is most commonly seen on home pages, opt-in pages, and sales pages.  They have become well known for offering a high video and audio quality on all of their recordings.  But is this the right choice for your?  Here is an in-depth review of Model2Web.com to help you decide.

An Overview of the Model2Web.com Process

There are really two important steps to this process in which you are involved.  The first is picking your model and the second is uploading the file to your website.  Currently, they have 12 different models to choose that offer a wide range of looks and sounds.  Not only will you get to see a head shot of each model, but also get to see and hear them in action.  This ensures that you choose a model that has exactly what you want.

Once you select your model, you have a couple more decisions to make.  The first is whether you want the video to be of their face, from the waist up, or their full body.  You also need to choose how tall you want them be (ranging from 220 pixels to 330 pixels).  Finally you need to choose their wardrobe styles (casual or business) and enter the script that you want them to read.

Once the model has completed your project, Model2Web.com will send you a group of files and special HTML code.  Now you need to upload the files and code to your site.  Plus, if you need help they offer full support for free.  This ensures that it looks and feels exactly like you want.  Plus, the videos have a transparent background so you don’t have to worry about them clashing with your website design.  In most cases, you will receive the completed project within 7 to 10 days.

How Much Does Model2Web.com Cost?

The cost for this service is entirely reliant on how long your script is.  The lowest price is $37 for up to 10 words, which may be all you need for a quick introduction video or welcome message for your website.  One the high end of the spectrum, is a price of $97 for 51 to 75 words.  If you have a longer script than that, it is an additional $1 per work above 75.  You can also add any special instructions for hard to pronounce words or choose a particular set of words to emphasize.

Review of Model2Web.com

Overall, this service has become extremely popular, which isn’t hard to believe.  They offer a very professional service at a decent price.  With such a wide range of live models and speaking styles, it is unlikely that you won’t find one that is a perfect fit for what you need.  The only potential drawback is if you have an exceptionally long script that needs to be read, however that is true for all voice-over and model recording services.

If your website is not converting, then it doesn’t really matter what you are promoting or how much traffic you are generating.  If you can’t get your visitors to do what you want, then your bottom line will suffer.  While there are literally hundreds of variables that could be causing a low conversion rate, there are also a handful of easy fixes to increase website conversion.  Improving your conversion rate is something that you can test and tweak forever – and a lot of people do.  At the same time, as long as you get the basic strategies in place, then you can see an immediate improvement.  Here are 3 easy fixes to increase website conversions overnight.

1.    Create Multiple, Focused Calls to Action
If there is a single conversion killer, it is not having a call to action at all.  Assuming you already have at least one, it is time to improve it.  The first way to do this is by taking a look at how focused it is.  In most cases, a simple “Click Here” isn’t always going to do the trick.  It may get them to click, but that doesn’t mean that they will actually do anything.  Your call to action should be a complete, direct statement.  If you are trying to build your list, then it should be something like “Click Here to Sign Up For Our Free, Money-Saving Newsletter”.  That not only tells them to click, but what to do once they get to the sign-up page.  It is also important that you ask them to take action more than once.  In most cases, the highest conversion rates will be found from CTA’s above the fold, but that doesn’t mean that you should ignore the rest of the page.  Make sure to sprinkle CTA’s throughout your text and have one at the very bottom of your page.

2.    Don’t Waste Space Above the Fold
The next way to quickly increase your website conversions is to focus on your Call to Action (CTA) that is above the fold.  This location in particular will get the most attention so it should be your first priority.  A lot of people don’t like to scroll down the page, so they may not see any other call to action on your site.  This means that your CTA above the fold needs to be powerful and concise.  It needs to grab the readers attention and be important enough to pull them off of whatever page they are on.

3.    Minimize Conversion Friction
Another thing that a lot of people don’t think about is minimizing friction.  Everything that you ask your visitor to do is a barrier to them actually doing it.  If you want them to sign up for a newsletter, then only ask for the most essential information.  Ideally, only their email address.  There are a lot of ways that you can gather more information later on, once they are already on your list.  The same is true for the checkout process.  The more clicks they have to make, the higher your cart abandonment rate will be.  Think simple and easy.

By starting out with these 3 easy fixes to website conversions, you can see a huge difference in a very short amount of time.  From there, it will progress to more complex and detail-oriented testing.

Consider adding a talking website character to your site to entice your visitor to remain on your site longer.

There are a lot of different website promotion strategies out there, but many of them just don’t seem to be effective.  The key to using website promotion that really works is not only to gain your website more visibility, but also to do it in a cost-efficient manner.  If money was not an issue, then you could just buy up every ad placement on the internet and call it a day.  Obviously, it isn’t that easy because you need a strategy that works in every sense of the word.  Here are a few quick tips that you can use to develop a website promotion strategy that really works.

It’s important to note that when developing these strategies, your chosen niche and target market will play a big role in deciding what will work and what won’t.  In most cases, you can start developing your promotion strategy based upon where your target market already is on the web.  Most notably, you should identify popular forums and blogs.  This gives you a direct link to the people you want to target.  You can then decide how you want to engage, either directly by posting on the forum or simply purchasing an ad placement.

If you really want your website promotion to work, it is always best to leverage your target market and allow them to spread the word.  The easiest way to do this is by connecting with them on social networking sites.  Even if you aren’t a daily user, you can still craft a strategy to stay engaged with your target audience.  Not only can you get them to follow you on social networking sites, but also leverage those followers to promote your website and news for you.  It’s just like traditional word of mouth marketing, but online.

Another great way to establish website promotion that really works is to connect with the popular blogs within your niche.  Guest posting is a great way to immediately connect with your target audience without having to find them yourself.  Popular blogs have already done the legwork, so all you need to do is leverage the trust that they have already built.  Keep in mind that your guest post not only needs to have a link back to your website, but must also be valuable enough and of a high enough quality that those blog readers actually want to learn more about you.

One website promotion strategy that always works is sponsoring an event.  Anytime there is an event going on in your industry, becoming a sponsor not only connects you with your target audience, but it also helps to establish your brand as a highly valuable commodity.  Plus, you can get links back to your website, not only from the event’s website, but also from people covering the event.

Not only does every one of the these website promotion techniques that really work, they are all also very cost effective.  These strategies allow you to leverage the hard work that others have already done while not having to directly pay for the traffic.  Plus, the exposure can help you build peoples confidence in your brand and what you have to offer.