There are few organizations that lack a website because they are aware that their competition have one. Most old-fashioned companies have entered the modern era kicking and screaming like petulant children. Terrified of change but even more worried about the prospect of falling off the map, these companies cobble together a website in order to have an online presence. This is no longer innovative or edgy, it’s just a necessity. A video spokesperson on the other hand, is an option that is not exactly new but is still rarely used on websites. Companies shy away from this option with a host of perceptions, which are really misconceptions, which prevents them from adding this vital string to their bow.

The Cost

Probably the first objection towards having a video spokesperson is the alleged high price. Yet companies fail to realize that producing a video is extremely cost-effective thanks to fantastic but affordable new technology. There are a host of companies that can produce a professional looking video spokesperson presentation for less than $500. This hardly constitutes a heavy investment, even for companies with a moderate income.

Welcome The Audience

The next ‘problem’ associated with having a video spokesperson is fear that it will alienate the audience. The idea goes that the spokesperson will make the site seem too aggressive which will put off customers. In actual fact, the opposite is the case. Research has shown that website visitors welcome the appearance of video spokespeople. It adds a human face to the company which, up until that point, was just another in the long line of faceless organizations trying to take the money of customers.

Maintain Interest

It is estimated that the average time it takes a visitor to a website page to decide if they are staying or going is between 6-7 seconds. Which of the following do you think a visitor will welcome more? Encountering lots of text with a few headings and no real idea where to go. Or, a smiling video spokesperson who begins by welcoming the visitor to the page. The spokesperson makes the visitor feel special, like the greeting was specifically for him/her. Nothing makes a potential customer dip into their wallet more than the belief that they are needed and appreciated.

Navigation

A video spokesperson should be used to introduce the company and help visitors navigate the site. Again, this is likely to keep customers interested as it saves them the trouble of investigating the site themselves. This adheres to a golden rule of sales and marketing: Make it as easy as possible for the customer to make a decision by doing all the work for them.

You should get in touch with a company that specializes in creating video spokesperson videos. The best companies can produce a high quality video in rapid time. It should be a relatively easy process as your existing website does not need to be altered. Those who appear in these videos should be trained and highly skilled with the ability to grab and hold the audience’s attention before successfully targeting specific demographics and hopefully producing a number of lucrative leads.