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Sitepal Review

In 2003, Sitepal introduced their talking avatar solution to internet marketing.  The goal of the talking avatar is to not only increase conversions, but to also minimize customer inquiries by promoting a business or offer as well as answering basic questions.  Some people finding them kind of annoying, but according to a number of split tests, the talking avatar has proven to be very effective.  Here is a quick look at what Sitepal offers and whether or not you could benefit from it.

Sitepal Overview

The concept of the talking avatar is fairly straightforward.  Anytime someone enters your site, a talking avatar will pop up on the corner of your web page and start talking.  This could be an introduction to the services you provide, your businesses products, or even your latest promotion.  Regardless, the goal is put a face to your businesses as well as answer some basic customers that many customers will have.  There are a growing selection of avatar templates and voices.  Plus, you can add your own.

How Does Sitepal Work?

In order to use Sitepal, the first thing that you need to do is choose your plan.  They range from Bronze at $9.95 per month to Platinum at $249.95 per month.  The package that will best suit your needs can be based upon a variety of factors such as how many domains you will be using the avatar on and how many audio streams you need per month to whether or not you want to create your own PhotoFace.

Once you register, you need to set up your talking avatar.  This is a simple 4 step process.  The first thing that you need to do is choose what your avatar will look like.  Most people start with a model from the model library and adjust age, skin, eyes, hair, etc.  Next you will add your characters voice.  You can use the text-to-speech feature so that it reads whatever your type or you can create an audio of your own.  The next step is to publish it on your website, which doesn’t require more than a few lines of codings.  Finally, you can enhance your avatar with additional interactive features.

Sitepal in Review

In order to decide whether or not this is a useful tool for your website, it is important to weight the costs and the benefits.  The biggest benefit to using a talking avatar is that it can increase your overall conversion rate whether it be gathering leads or actually selling a product.  It has also been shown to increase the average amount of time a visitor will spend on your site.  The biggest potential drawback is that it could drive some customers away because it is “annoying” or “bothersome”.  However it is important to keep in mind that all of the split testing that has been published so far tends to point to an increase in sales.  This means that while it may drive some customers away, it converts a majority of the customers that stay.

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